Price: AU$7.70

Personal Branding Guide – It's All About Brand You!

January 2009. 17 pages.

Guide Overview

"Some traditionalist bosses see the Brand You notion as institutionalized dis-loyalty. In my opinion, nothing could be further from the truth. Brand You is about people profoundly committed to personal growth—and it goes without saying [I think] that people committed to growth are by far the most engaged and valuable employees" – Tom Peters

• Do you know if you have a personal brand, be it off line or online?
• Do you know where to start when it comes to creating your personal brand?

Your ‘personal brand’ is all about who you are and how you are perceived in the market.

This comes through how you are packaged or marketed. It includes everything from how to you look to how you speak and interact at social engagements. It is your resume, your value proposition in the workplace, your employer references and client testimonials, PR, articles published and so on. Pre Internet and Social Networking sites most of this was happening off line, however now we all have to manage our personal brands both on and offline.

This 17 page guide is informative and includes valuable content, references and exercises to assist you in creating and manage your on line and off line personal brand. In today’s job market, we all need to be actively working on and promoting our personal brands.

Guide Contents

• Overview of Branding and
  Personal Branding
• How to Define Your
  Personal Brand
• Creating & Managing Your
  Off Line Personal Brand
• Creating & Managing Your
  Online Personal Brand
• References and Resources

Price: AU$7.70

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